Abigail Choi Arader and Samantha Joia, graduates of NYU's Tisch School of the Arts, co-founded their production company with a shared passion for storytelling. As children of immigrants, they bring a deep appreciation for multiculturalism to their work. Their portfolio spans commercials—from wellness brands to cosmetics—seamlessly blending style and substance. Beyond advertising, they have produced several narrative shorts, demonstrating their talent for crafting visually striking, culturally resonant stories.